Okay, so a lot of the time I love Britain. It’s a me thing. But in this case, it’s specific. Agencies controlling food standards and safety have ordered baby milk (formula) manufacturers to stop putting claims like “next best thing to breast milk” on their packaging. They can’t say, “Helps support the immune system.” They can’t say, “helps growth and the immune system.” Even if these things are true they cannot print them on their packaging because it may be undermining the push toward greater numbers of breastfeeding moms. Yay!