why kids play with the box instead

This is probably old news to all of you, but it’s good to get confirmation from developmental psychologists that electronic “educational toys” aren’t so educational after all:

Old-fashioned retro toys, such as red rubber balls, simple building blocks, clay and crayons, that don’t cost so much and are usually hidden in the back shelves are usually much healthier for children than the electronic educational toys, says Temple University developmental psychologist Kathy Hirsh-Pasek.

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